Tatto Made It!

Read Article at BusinessWeek

“Then:
Lin Miao and the Browns’ (twin brothers) marketing firm Tatto, (begun while the trio were students at Babson College in 2005 with a $100 investment (enough to pay for the first month’s Web hosting fees),  reported the company was serving more than 10 billion impressions to over 80 million unique users every month. Tatto’s business model is simple: Businesses with lots of advertising muscle such as Blockbuster (BBI) hire Tatto to help acquire customers online. Tatto, using its proprietary technology, builds an inexpensive online marketing campaign to fulfill that demand. Advertisers don’t pay for clicks or impressions; instead they pay when they acquire a legitimate paying customer.

Now:
According to Tatto, the company reaches more than 52 million unique users every month (they now track with ComScore’s numbers), helped by its AdBehavior technology that analyzes users’ behavior to help advertisers target relevant messages to specific audiences. This year, the company projects its revenue to hit $40 million and grow to $94 million in 2009.”